Coca - Cola achieves a video completion rate of with the help of OneLink’s access to vast inventories in India


The Coca-Cola Company has been focused on branding for a very long time. Recently, they noticed that even after having a solid presence, the Video Competition Rate on the advertising campaigns was not up to the mark.

Our team conducted thorough market research on how to scale the company’s then-current VCR from 72% to more than 90%. We were confident about achieving this target as we had the inventories and relevant data insights.


The Coca-Cola Co. is a nonalcoholic beverage company which engages in the manufacture, market, and sale of non-alcoholic beverages, which include sparkling soft drinks, water, enhanced water and sports drinks, juice, dairy and plant-based beverages, tea and coffee and energy drinks. Its brands include Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Minute Maid, Georgia, Powerade, Del Valle, Schweppes, Aquarius, Minute Maid and more.

Increase in web traffic by 362% within a span of 30 days

The campaign started with identifying the right publishers for the Coca-Cola company. Along with the ultimate goal of achieving a 90% VCR, we were also focusing on figuring out the most appropriate publishers for the brand, which was possible with the help of utilising First-Party, Third-Party and Second-Party audience data, which comes at zero cost with OneLink.

We were running advertisements on 50K+ Premium Publishers by the end of the optimisation period. During the first week, we identified a list of websites which seemed to deliver a good VCR but soon figured out that they were not optimised. After the initial results, we started mapping the lookalike audiences and were able to strengthen our TA.

The Results

The Coca-Cola Co. has achieved a Video Completion Rate of more than 90% and a tremendous increase in web traffic over the months with the help of OneLink. (VCR MoM shown in Fig,)