Uber is our most well-performing advertiser and is doing exceptionally well with other apps under this vertical.
Uber tied hands with OneLink in September 2021.
Uber is a transportation company with an app that allows passengers to hail a ride and drivers to charge fares and get paid. More specifically, Uber is a ridesharing company that hires independent contractors as drivers. The company was founded by Travis Kalanick and Garrett Camp in 2009, and is headquartered in San Francisco. The company has an estimated 110 million users worldwide.
We incorporated a straightforward strategy to achieve a higher video completion rate. We studied the past performance of Uber campaigns and the inventories that ran them. With the help of Uber and our ad operations, we analysed the data collected from kochava and past reports. On thorough understanding, we created a target set solely comprised of audiences interested in Uber services. We then mapped these interest groups and identified Uber’s most relevant target audience. By doing so, we achieved a VCR of 82% in the very first test run.
To increase the number of prime car bookings, we used our Tecodash to identify HNIs in Tier 1 cities. We ran our campaigns to target them and win over Ola’s audiences. For more info on OneLink Tecodash, contact us today.
Uber established a powerful presence in uber and acquired over 40,000 Prime car bookings and a successful branding outcome. The figure shows the monthly increase in VCR %